Introducing First Pair Pass


It’s a big moment when a child gets their first pair of glasses! For many kiddos, they have struggled to see clearly for a long time. Now with the help of their first pair, they get to see everything they may have missed before.

The new “First Pair Pass” program at EyeCare Specialties helps kids ages 2-12 celebrate this moment with plenty to see on new adventures while wearing their glasses! Each “pass” comes with an illustrative adventure map of Lincoln with iconic stops and special deals. Your adventure awaits at the following stops:
  • Lincoln Children’s Museum: Blast off in the Lunar Lander, visit Tiny Town, and dig your way through the prairie dog tunnels in this three-story learning museum where you can build, dance, play, climb, create, sing, laugh, and go wherever your imagination takes you! First Pair Pass recipients get one child admission free when you buy an adult admission.
  • Pioneers Park: Have you ever seen a bison up close? Or played for hours in the Natural Playground? There is so much to explore in Lincoln’s largest park with over 600 acres of prairie grass, woodlands, wetlands, and even a stream! Don’t miss the wildlife sanctuary where you can see bison, elk, and white-tailed deer.
  • Sunken Gardens: Cascading waterfalls and reflecting pools and lots of friendly goldfish! Oh my! The Sunken Gardens is one of the biggest gardens in Nebraska. Can you find “Rebekah at the Well” and “Reville” –the statues that call the garden home?
  • Nebraska State Capitol: Do you want to be the Governor when you grow up? Visit the Nebraska State Capitol where our state’s leaders make laws every day. Check out the ‘Tower on the Prairie’ where the windows were designed to look like giant stalks of corn. Last on your stop–see the Sower standing way up top on a pedestal of wheat and corn!
  • Morrill Hall: Prehistoric animals? No way! Meet Archie the mammoth as you explore the age of dinosaurs, gaze among the stars at the Planetarium, and visit Lincoln’s favorite science exhibits. First Pair Pass members get one free kid admission coupon for a mammoth of a good time at Morrill Hall!
  • Hub Cafe: Who wants a cookie? Yummy, yum! Hub Cafe serves up delicious food made with ingredients grown on real farms right here in Nebraska! Don’t forget to check out all the water fountains or bring your bike to ride on the nearby trail. Present your First Pair Pass and get a free cookie!

Your kids can explore the city with their improved vision and share with us pictures of their experiences using EyeCare’s hashtag #ECSeyes. In addition, the map is neatly presented in a First Pair Pass bag with a lens cleaning cloth, a colorful case, and a lens cleaning spray.See your next adventure with EyeCare Specialties and your First Pair Pass!

Fremont Hometown Frame Show


You’ve put off buying a new pair of glasses for long enough! Take advantage of EyeCare Specialties annual 30%* Off Sale during our Hometown Frame Show in Fremont on Thursday, June 28, from 1 PM to 6 PM.

Now is the perfect time to fit the entire family with new eyewear and save big. Try on the newest styles from select designers. Enjoy food and drinks, plus enter to win a $100 gift card. The 30%* off savings only happens during this special event and only at our Fremont location!

Join us at the 2nd Annual Hometown Frame Show on Thursday, June 28, at EyeCare Specialties, located at 27th and Diers Parkway in Fremont!

*Certain restrictions apply. Cannot be combined with insurance or other discounts. Some brands not included.

Glasses for Every Budget at EyeCare Specialties


Everyone should have the option to find the best quality, stylish eyewear. At EyeCare Specialties, we have glasses for every budget. Whether you’re a budget-savvy Style Tier or a luxury-loving Success Tier, we’ve got your perfect pair here. We have a large selection of glasses, including affordable, stylish options and designer or luxury frames.

No matter how much you spend, your glasses will be carefully crafted by true professionals with advanced optical equipment and processes, and you’ll be offered affordable warranty options so you can continue to have the best vision possible for a long time. We also offer price matching from any optical dispensary in the state of Nebraska, so you know you’re getting the best deal on your eyewear at EyeCare Specialties.


Looking for stylish frames with glare free lenses that fit your budget? Our Taylor Madison collection allows you to Buy a Pair & Give a Pair. Get your complete pair for only $129 as part of our Style Tier.

• Single Vision Polycarbonate Lenses Only
• Basic Glare Free
• Select Frame Lines
• Special Pricing: No Insurance Accepted


Our Smart tier is perfect for those who need premium lenses or progressive lenses. Frame options include many designer brands! Choose between several designer brands and get a complete pair for less than $380.

• Single Vision or Classic Tier Progressive
• Ultimate Tier Glare Free
• One Year Lens Warranty
• Two Year Frame Warranty
• Special Pricing: No Insurance Accepted


Our Success tier allows you to select a complete pair that shows your personality and supports your lifestyle needs. From transistion lenses to desinger and luxury frames, this tier gives you flexibility and numerous options to create a pair just for YOU.

• Choose any Frame Style
• Customize Your Lens Package
• Insurance Plans Accepted

Shades of Spring

5.7_ShadesofSpring_BlogSpring means gardens, and marathons, and all things new and bright. Too bright! Earlier sunrises and longer days means more time in the sun. A fresh pair of UV protecting shades can help save your eyes and EyeCare Specialties can help you save 25%!

Now through June 30, sunglasses are 25% off at our Shades of Spring sale. Refresh your look with a crisp pair of sunnies in the season’s brightest trends from designer brands like Dior, kate spade, PRADA, Fendi, and more.

From fresh frame styles to lush lens colors that pop, EyeCare Specialties has the pair you can’t pass up! Visit us at or call our Fremont location at 402-727-9220.

KidCare at EyeCare Specialties


Kids in glasses are cute as a bug, and clearer vision helps them not only see better, but also learn more and do better in school. But, let’s face it, kids aren’t easy on glasses! They can be misplaced, or need replaced, almost as fast as your growing young’uns!

At EyeCare Specialties, we love kids. We care about your children’s vision and we want your whole family to have quality eye health care. We understand that families need a great deal without sacrificing great quality.

With KidCare, kids 12 and under can get 50% off a complete pair of eyewear. Plus, KidCare comes with Warranty Plus for free. If your child’s glasses are lost or stolen, you can replace them for just 25% of the original purchase price.

True Tear Technology


TrueTear  is the latest technology in temporary tear production for Dry Eye sufferers. The prescription device uses neurostimulation to send tiny pulses of energy through your nose to stimulate tear production. The pulses activate a natural response, so your tears are all your own.

TrueTear is state-of-the-art technology in eye care that is easy to use. It is a drop-free, drug-free option. It works quickly and puts you in control. The treatments are well-tolerated with mild side effects.

How it Works

  1. The tips of the TrueTear device are inserted in your nostrils where they stimulate a nerve within your nasal cavity with tiny pulses of energy.
  2. You brain receives these nerve signals, then sends them to you tear glands around your eyes to temporarily increase tear production.
  3. The glands surrounding your eyes react and temporarily produce true tears, real tears that are all your own.


These selected FAQs are from For a full list of FAQs, click here.
How do I know if the stimulation is working?
You are stimulating the correct location if you feel a tingling sensation in your nose and your eyes begin to tear.How soon will I feel my eyes tear?
Tearing can occur within seconds. Depending on your individual anatomy and tear deficiency, tearing can take a shorter or longer time.How often and how long do I need to use the device?
The device is capable of single-day stimulation up to a limit of 30 minutes. Stimulation longer than 3 minutes per session is not recommended, and the patient should wait for at least 60 minutes before stimulating again. For most patients, using the device at least twice a day as needed is recommended. Refer to the Instructions for Use or check with your eye doctor.

Will I experience nasal pain while using TrueTear?
In a 180-day study, 10 out of 97 patients (10.3%) reported nasal pain, discomfort or burning. If you experience pain, discomfort or burning while using TrueTear, remove the device immediately and report this adverse event to 1-800-678-1605 and talk to your eye doctor.

What does the TrueTear mobile app do?
The app is designed to help you view and track your device usage and battery level, learn more ways for using the device, and get assistance if you encounter any problems with the device. Since environmental conditions such as humidity, temperature, pollen count, and pollution index may affect your eyes, these and other local weather information are shown throughout the app.

Spotlight on Jill, Fremont Location Manager


Jill Luebbert is the Location Manager at EyeCare Specialties in Fremont. Being part of the EyeCare Specialties team has allowed the Fremont location to bring even more technology and services to their patients. The location, technology, and team combined with the values of EyeCare Specialties of integrity, compassion, and commitment are the perfect combination. Jill says it is an honor to be part of this team.

It is important for a Location Manager to have team building skills to bring out the best in each employee. Our patients come to us because they trust us for our professional guidance. Each of us needs to be at our highest level of skill for each patient. Location Managers also need to have an ear for listening; Listening to our patients, to our team, to our vendors. Only by paying attention to the needs and desires of the team can we help the team grow and be more effective.

“My favorite part of being involved in eye care with EyeCare Specialties is, without a doubt, the patients,” says Jill. “They impact our lives in amazing ways and it is an honor to know them. We do not take our responsibility lightly. Our recommendations and prescriptions change lives. It is so fulfilling to have them tell us how they appreciate the personal service and quality products.”

Recently, a patient walked in 4 hours early for her appointment because her personal schedule had changed and she could not come in at her appointed time. We worked her into the schedule and utilized our full team to provide her eye care and eyewear needs in the midst of our already filled schedule.

Jill says her parents are her personal heroes and role models. They taught her to be present and always give her best. “As an adult, I know that my parents could take lemons and make lemonade. I don’t recall ever feeling like we were missing something as our home was always full of love,” she says. “Sunday morning, no matter what the weather was, we were seated in the second pew from the front at church. Strength and endurance in tough times with the love of God and love of family just seemed to come so naturally.”

“My family is the core of my personal life,” says Jill. “I just love any moments that we can share with any of them. My 4 year old grandson is determined to teach me how to play his video games. Good thing that he is patient!”

Outside of work, Jill and her husband have a flower and vegetable garden that keeps them pretty busy. They love fresh garden food and preserve some so they can enjoy produce year round.

Jill is also learning to play the acoustic guitar. Music has always been a part of her life and a way for her to find inspiration.

Like all EyeCare Specialties locations, the Fremont location is dedicated to translating the core values to their patients. The care is so personal, you might never guess that EyeCare Specialties is the largest independent optometry practice in Nebraska. The talented optometrists and highly trained staff offer compassionate and innovative optometric care to each patient that enters their doors. From comprehensive eye health exams to the best selection in eyewear, EyeCare Specialties is committed to providing professional and personalized care to their patients.

Veronica’s Vision Therapy Success


Congratulations to Veronica! Veronica is 8-years-old and a recent graduate of vision therapy at our Center for Vision Development. We were so pleased to help Veronica  improve her focus and do better in school. Her mother, Anne Schutte, a developmental psychologist, shared her story with us. Veronica also filled us in on her experience as well.  

Anne Schutte, mother of Vision Therapy graduate Veronica
When our daughter came home from school complaining about her eyes being blurry when she looked from the board to her paper and vice versa, we were skeptical. I thought that she just wanted to have glasses like her friends. When we went to see Dr. Rachel Smith and went through the various evaluations, we found out that there actually was something wrong. Looking back, we realized that there were other signs of vision issues that we had not attributed to her vision. We realized her eyes, rather than her allergies, were causing her nightly headaches. We also learned that her vision problems explained her struggles with learning to read, as well as her “clumsiness,” and balance issues. After less than two months of therapy, her nightly headaches disappeared completely. This alone made therapy worth it. After about 4 and a half months of therapy, her reading improved (she went from reading simple readers to chapter books), and she started to enjoy reading. We no longer had to force her to read! After finishing therapy, she also appeared more coordinated and had fewer bruises!

I am a development psychologist, so I know how important sensory input is for the development of a multitude of systems. A seemingly minor vision issue can have a cascading effect on many areas of development, including cognition and perception, motor control, and even social development. I am incredibly thankful to Dr. Smith and the vision therapists for the work they do. Success depends on the commitment of the therapists, the child, and the parents. It isn’t easy, but it can be successful, and lead to many positive changes.

Veronica’s story
Vision therapy was a very fun thing. I liked having Ms. Kim as my vision therapist. I liked having it as an experience in my life. Vision therapy helped me to be able to cross and straighten my eyes, and have my eyes work together. Vision therapy helped me when I was in school, because when I looked from the board to the paper it would be blurry sometimes. When I went to the eye doctor I found out I needed vision therapy. Some of the activities were not very fun and some were very fun. One of my favorites was all the games I got to play in between the difficult activities. Vision therapy helped me a lot. It helped me with my ability to focus on things. It helped me in school. Now I can do tests, see the board, and do better in school. Thanks vision therapy!

March is Workplace Eye Wellness Month


March is Workplace Eye Wellness month, a time to raise awareness of eye health and safety on the job. This month, EyeCare Specialties is focusing on the awareness of the dangers of blue light, the impact of digital devices on vision, and encouraging eye injury prevention to promote eye health at work. Over 2,000 Americans have an eye injury each day and nearly one million Americans experience some vision loss due to an eye injury.

Work-related eye injuries are not just limited to jobs that require eye safety gear – an office job can be just as hard on your eyes. One common issue is computer vision syndrome where too much screen time without breaks causes headaches, neck pain, back strain, and can even lead to dry eye disease. Staring at a screen prevents you from blinking enough to keep your eyes lubricated and moistened.

  • Adjust your screen away from direct light and use an anti-glare screen.
  • Practice 20-20-20! Every 20 minutes, look at an object 20 feet away for at least 20 seconds.
  • Blink regularly to prevent your eyes from becoming too dry.
  • Visit EyeCare Specialties for regular comprehensive eye exams.
Another aspect of workplace eye wellness that often goes overlooked is blue light from all of this digital device usage. About 90% of adults spend more than two hours each day using a digital device. Cumulative blue light exposure has been linked to slow degeneration of the retina, which could affect long-term vision problems such as age-related macular degeneration (AMD) and cataracts. EyeCare Specialties offers specialized coatings to help protect your eyes from blue light that causes more eye strain and fatigue than other sources of light.When it comes to the health of your eyes in the workplace or anywhere else, EyeCare Specialties has you covered. Our optometrists and staff offer compassionate and innovative optometric care to each and every patient during Workplace Eye Wellness month and beyond. From comprehensive eye health exams to the best selection in eyewear, EyeCare Specialties is committed to providing professional and personalized care to their patients.

The Science of Tears: Do I Have Dry Eye?


Do you experience eye dryness, sensitivity to light, blurred vision, or discomfort in windy or dry conditions? What about difficulty performing visual tasks, difficulty wearing contact lenses, frequent use of eye drops, or amplified symptoms later in the day? These are all signs that you may be experiencing a common condition called keratoconjunctivitis sicca (KCS), and commonly referred to as Dry Eye Syndrome.

Basal tears, the name for those that are constantly present in our eyes, are what keep our eyes from drying out completely. The human body produces an average of 5 to 10 ounces of basal tears each day. With each blink, tears spread across the the cornea to wash away keep the surface of the eyes smooth and clear.While tears are necessary for your overall eye health, dry eyes can occur when tear production and drainage is not in balance. Without proper treatment, inadequate tears can make daily activities frustrating, affecting your personal and professional life. Everyday tasks like reading, watching TV, driving, or working on the computer can be more difficult when you are experiencing Dry Eye.

The most common form of Dry Eye is Evaporative Dry Eye, which represents 86% of all Dry Eye cases. Evaporative Dry Eye results from a shortage of oil in your tears caused by a blockage in your eyelid (Meibomian) glands, leading to tears that evaporate faster than normal. Dry Eye can be caused by the natural aging process, medications, certain medical conditions like diabetes and thyroid issues, environmental factors, and more.

LipiFlow is a procedure designed to treat the root cause of Evaporative Dry Eye, blocked Meibomian glands. LipiFlow works by applying directed energy to the eyelid near the affected glands — precisely targeted warmth from the back of the eyelid, and slight pressure from the front. The LipiFlow treatment can unblock glands, interrupt physical deterioration and, in most cases, provide symptom relief.

Lipiflow is a drug-free procedure that improves your gland function. Over 86% of patients with a single Lipiflow procedure showed an improvement in meibomian gland function and dry eye symptoms. We use the LipiFlow System to treat patients right in our office with confidence and efficiency.

If you are suffering from dry, red, irritated eyes, talk to your optometrist about what treatment options would work best for you. To find out more about LipiFlow, check out our Videos page or the LipiFlow page.