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  • Pine Lake Frame Show 2017

    November 13th, 2017


    Join us and save 30%* before the end of the year! Our Pine Lake Frame Show is coming up on Saturday, December 2 from 1:30 – 5:00 p.m. During this special event, you can save 30% on a complete pair of eyewear! This is a great time to get a second pair of stylish driving glasses, a smart pair of computer frames, or a rockin’ set of prescription sunglasses and save 30%!

    Check out some of the fantastic styles from: Dior, Hugo Boss, Jack Spade, Kate Spade, Carrera, Emozioni, Jimmy Choo, Juicy Couture, Kids by Safilo, Safilo Designs, Bobbi Brown, Chesterfield, Marc Jacobs, Max Mara, Saks, Tommy Hilfiger, OGI/Seraphin, and Prodesign.

    And in case you didn’t know, most flex plans accept prescription eyewear, so if you have money in your account to use before the end of the year, this is a great opportunity to save!

    We’ll have free hors d’oeuvres, special gifts for our first 100 guests, and a chance to win a $100 gift card. Hope to see you there!

    *Discount cannot be combined with insurance or other offers.

  • Beatrice Hometown Frame Show

    October 2nd, 2017
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    Get a new look for fall and save 30%* at EyeCare Specialties Hometown Frame Show, Thursday, October 19 from 9:30-7 at our Beatrice location.

    Try on the new styles, save on a second back up pair, or pick out some prescription sunglasses. All 30% off!

    We’ll also have free food and a chance to win a $100 gift card as part of the celebration. Make plans to join us Thursday, October 19 at the EyeCare Specialties Hometown Frame Show, 2005 Court Street in Beatrice.

    *Discount cannot be combined with insurance or other offers.

  • Congratulations, Dr. Devine!

    September 27th, 2017
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    Congratulations to Dr. James Devine, recent recipient of the Distinguished Service Award from the Nebraska Optometric Association. Dr. Devine does so much for the community here in Nebraska, for his patients, and other optometrists. We are also so proud of the work he’s done globally to help people in Haiti and other parts of the world through Shared Vision International.

    “Persons nominated for this award shall be optometrists, members of the Nebraska Optometric Association, who, over a span of years, have rendered outstanding and exemplary service to their community and profession, and who have distinguished themselves as exemplary citizens and optometrists of the state of Nebraska. ” – NOA

    Thank you for all that you do, Dr. Devine!

  • Labor Day Hours

    September 1st, 2017
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    EyeCare Specialties will be closed on Labor Day, Monday, September 4 in order to allow our team quality time with their family and friends.


  • Looks & Books 2017

    July 18th, 2017
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    EyeCare Specialties is hosting the fourth annual Looks & Books book drive to benefit the People’s City Mission from now until Saturday, August 5. The public is encouraged to donate new or gently used children’s books to help children all over discover a love of reading.

    Donations will be accepted at all Lincoln EyeCare Specialties locations:
    ‘O’ Street at 7930 ‘O’ Street, the Pine Lake location at 2943 Pine Lake Road and the Superior Street location at 2500 Northview Road.

    EyeCare Specialties recognizes the value of reading in children and knows that fostering a love of reading at an early age stimulates the mind and prepares a student for future success.

    We then invite everyone to join us for the Looks & Books shopping and sharing event at our Superior location on August 5 from 1:30-5:00 p.m. We will be offering a 30% savings* on eyewear at the event. We will also have reading stations set up, free food and a chance to win $200 in gift cards from EyeCare Specialties and Indigo Bridge Books.

    People’s City Mission (PCM) is celebrating its 110st year as Lincoln’s primary homeless shelter. The Mission’s Homeless Prevention Center opened in 1990 as PCM’s primary distribution point for free food, clothing, household items, furniture, toys, and personal care items.

    *Discount cannot be combined with insurance or other offers. Discount only valid during the event and only on the frame lines available at the show.

  • Eclipse Eye Safety

    June 21st, 2017
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    The solar eclipse path of totality will be passing through Nebraska on August 21, 2017. While all experts agree that eye safety is important when viewing the eclipse, there is confusion about what can happen to the eyes and what are the best methods to observe this once-in-a-lifetime phenomenon.

    The radiation during a solar eclipse can cause both temporary burns and permanent damage to the retina in the back of the eye. Because there are no nerve endings in the retina, people often don’t even realize that they have sustained damage because they don’t feel any pain. Studies show that the people who most often sustain retinal burns are children and young adults.

    “The solar radiation from the sun during an eclipse event is just as strong as any other time,” says Dr. Brian Brightman from EyeCare Specialties. “But it is more dangerous, because the sun doesn’t appear to be as bright. We could be tempted to look at it for a longer time.”

    The only safe way to view the eclipse is through eyewear specifically designed for that purpose. Look for glasses with the number that meets the ISO 12312-2 international standard for such products. Welder glasses #14 can also be used to view the eclipse. Regular sunglasses are not adequate for viewing the eclipse, even those with polarized lenses or extremely dark lenses, as they can still allow dangerous radiation to reach the retina.

    It is also not safe to view the eclipse through just the lens of a camera or a telescope. There are special filters available to do so, however they should only be used under the advice of experts.


  • Rachel Smith, OD Earns Fellowship

    June 6th, 2017
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    On April 28, 2017, Rachel Smith, O.D., from EyeCare Specialties’ Center for Vision Development was named a Fellow in the College of Optometrists in Vision Development. This means that she has shown advanced expertise in the areas of vision development, binocular vision, vision information processing and vision therapy.

    To earn her fellowship, Dr. Smith needed to be treating patients for at least three years in those areas, as well as complete a series of essays and reports on patients with specific vision diagnoses. She also needed to pass a written and oral exam by members of the committee and show her competency in front of her peers.

    EyeCare Specialties’ Center for Vision Development assists patients who have vision difficulties that can not be treated with corrective eyewear alone. They treat a wide variety of patients including children who may be struggling in school, adults who experience computer fatigue syndrome and patients who have experienced head trauma and have difficulty with their vision. For more information, visit the Vision Therapy page.

  • Welcome Back EyeMed!

    May 11th, 2017
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    EyeCare Specialties welcomes back EyeMed insurance plans! Our EyeCare locations in Lincoln, Fremont and Beatrice now include Access, Aetna, InSight & Select as part of our in-network plan. We are excited to once again see our former EyeMed patients and look forward to welcoming new EyeMed patients to EyeCare Specialties.

    As always, if you have any questions about insurance or billing, our Patient Services representatives would be happy to help at 402.420.2020.

  • EyeCare Specialties Makes Trip to Haiti

    March 22nd, 2017
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    From February 5-12, 2017, a team of doctors and optical experts from EyeCare Specialties traveled to Haiti on behalf of Shared Vision International to provide eye exams and eyewear to people who typically do not have access or can not afford it. Check out the video below as some members of the team share their experiences.


    Shared Vision Trip to Haiti 2017 from EyeCare Specialties on Vimeo.

  • EyeCare Specialties Welcomes New Doctor to Beatrice

    August 30th, 2016
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    EyeCare Specialties welcomes Dr. Mikaela Betka to the clinic in Beatrice, NE.

    Dr. Mikaela Betka grew up in Diller, NE and graduated from Nebraska Wesleyan with a Bachelor’s in BioPsychology. She received her Doctor of Optometry degree from Notheastern State University.

    The roots of Dr. Betka’s desire to become an optometrist began in 4th grade when she was hit in the face during a basketball game. Her mother took her to the doctor to get her glassed fixed quickly, and they returned to the game. Unfortunately, one of the screws from her glasses actually went into her eye and caused additional complications. Young Mikaela became fascinated with the process of what was happening and knew immediately what she wanted to do for the rest of her life.

    In high school, Mikaela started working at EyeCare Specialities in Beatrice as a clinic tech. During college, she added additional time in Lincoln with the Vision Therapy team. Mikaela loved being able to help the kids overcome their vision disorders. She is passionate about working with kids and giving them the tools they need to be successful.

    She is looking forward to being able to give back to her home community. “EyeCare Specialties has always felt like family to me. I’m just glad to be coming home.”

    Dr. Betka joins the team of now 13 optometrists at EyeCare Specialties. In addition to the Beatrice location, EyeCare Specialties has a new location in Fremont, NE as well as the four locations in Lincoln.


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