Blog & News

ECS Frame Expert – Meet Maggie

Justin Hoatson
by Justin Hoatson

Maggie_smallMaggie has been a Frame Expert at EyeCare Specialties for 2 years. She loves college football and is counting the days until Husker Season.

“My favorite brands are Ogi, Oakley and Kate Spade because they all have both simple and complex designs that blend fun, practicality and sophistication. I wear a single vision lens with Trivex, Transitions and glare-free. I never leave home without my polarized sunglasses. Whether it’s finding the right frames, the right lens selection, helping with the proper fit or trouble-shooting, I can enhance people’s lives through vision.”

Why Back-to-School Eye Exams Are So Important

Dr. Brightman
by Dr. Brightman

With the days of hanging out at the pool or chasing fireflies in the front yard coming to an end, now is the perfect time to schedule your back-to-school eye exam.

It is easy to become overwhelmed with the flurry of back-to-school activities, but making sure your child’s eyes are healthy is extremely important to his/her success in school and overall health.

According the the Nebraska Optometrics Association, 80% of what a child learns in school is acquired through vision. Children often don’t know they have a vision problem because they get used to not seeing adequately.

Sometimes children can perform well on the basic vision screening conducted at the pediatricians office and still have a vision disorder. The basic screening is designed to check visual acuity (how well your child can see at a distance) but does not check other vision disorders that can only be detected through a comprehensive eye exam with an optometrist.

According to the Nebraska Optometrics Association,

“Every child needs to have the following vision skills for effective reading and learning:

  • Visual acuity — the ability to see clearly in the distance for viewing the chalkboard, at an intermediate distance for the computer, and up close for reading a book.
  • Eye Focusing — the ability to quickly and accurately maintain clear vision as the distance from objects change, such as when looking from the chalkboard to a paper on the desk and back. Eye focusing allows the child to easily maintain clear vision over time like when reading a book or writing a report.
  • Eye tracking — the ability to keep the eyes on target when looking from one object to another, moving the eyes along a printed page, or following a moving object like a thrown ball.
  • Eye teaming — the ability to coordinate and use both eyes together when moving the eyes along a printed page, and to be able to judge distances and see depth for class work and sports.
  • Eye-hand coordination — the ability to use visual information to monitor and direct the hands when drawing a picture or trying to hit a ball.
  • Visual perception — the ability to organize images on a printed page into letters, words and ideas and to understand and remember what is read.”

By scheduling your child’s eye exam now, your optometrist will be able to determine if any of these skills are lacking and can help your family take steps to ensure the best possible vision, making school and learning a more successful and enjoyable experience.

ECS Frame Expert – Meet Chris

Justin Hoatson
by Justin Hoatson

chrisChris has been a Frame Expert at EyeCare Specialties since February 2014. Chris loves to spend his time with great food and great company. His time in the Northwest has helped him appreciate a good cup of coffee and hanging out with friends.

“My favorite brands are Pro Design, Ray-Ban and Oakley. I prefer rectangular frames and love both metal and plastic frames. Crizal No-Glare lenses are a must. They offer protection against the dangers of UV and fight glare, scratches, smudges, dust and water. I love my job here at ECS; I get to help people while keeping up with technology, design and fashion. Educating people on caring for their vision, and doing it fashionably, is an incredible responsibility.”

ECS Frame Expert – Meet Justin

Dr. Brightman
by Dr. Brightman

justin_small_borderJustin has been a Frame Expert at EyeCare Specialties for 13 years and is an ABO Certified Optician. He is a small town guy at heart – having grown up on a ranch riding horses and helping to raise livestock.

“My favorite men’s brands are Prodesign, Oakley and Hugo Boss. These lines have a great mix of higher end fashion and active/sport frames. They are also very durable, which is great since I am pretty hard on my glasses. I am a big fan of
Oakley and Maui Jim sun lines and wear their polarized lenses. For my everyday frames Glare-Free and Transitions lenses are a must. I love my job at EyeCare Specialties. I like helping people – whether that means helping a patient make difficult choices to help in their daily life, or helping our staff to make their day easier. Vision affects every aspect of our daily’s an honor to be able to help protect and enhance this for our patients.”

Introducing Dr. Smith to the EyeCare Specialties Team

Dr. Brightman
by Dr. Brightman

June 9 2014 - Eye Care Specialties portraits in offices in Lincoln, Nebraska.EyeCare Specialties and the Center for Vision Development are proud to welcome Rachel Smith, OD, to our team of qualified optometrists. Dr. Smith will be conducting comprehensive eye exams at our Lincoln and Beatrice locations and will be joining the Vision Therapy Team helping patients with vision disorders that cannot be corrected with glasses or contacts.

Originally from York, NE, Dr. Smith graduated from Concordia University in Seward, Nebraska. She earned a Doctor of Optometry degree from Indiana University School of Optometry in May of 2013. Following optometry school, Dr. Smith completed a residency in binocular vision and pediatrics at Heartland Eye Consultants in Omaha, NE.

Dr. Smith came to realize the benefits of vision therapy after being diagnosed with a binocular vision disorder. It was her experience as a patient through the Vision Therapy program at EyeCare Specialties that inspired her to become an optometrist. She is excited to help kids and adults improve reading comprehension and achieve success in school or in their careers.

Dr. Smith is married and enjoys running, being outdoors and spending time with family and friends. She is also active in community projects by volunteering her time to help with the Special Olympics and the Down Syndrome Association for Families.

Caring for Your Sunglasses

Justin Hoatson
by Justin Hoatson

“On your face or in a case” – It’s easy to remember the words, hard to remember to practice. During summer our sunglasses truly become an extension of ourselves, and we wisely increase how much we wear our shades. A quality pair of sunglasses is worth some extra attention to keep your pair looking great and functioning well.


Why wait? Our Sunglass Sale is now through June 30th, where you can get sunglasses for 25% off. These savings cannot be combined with insurance or other discounts. Excludes Oakley, Maui Jim, and Wiley X.

ECS Frame Expert – Meet Mike

Justin Hoatson
by Justin Hoatson

ECS Frame Expert - MikeMike has been a Frame Expert at EyeCare Specialties for four years and is an ABO Certified Optician. He is currently training for an Ironman Triathlon.

“My favorite brands are Oakley and Ray-Ban. Oakleys allow complete customization of colors, designs, lenses and even the type of icon on the frame. Ray-Bans look sharp and professional, whether I am wearing jeans and a t-shirt, or dress slacks and tie. I love my job because I get to help people see great and look amazing. It allows me to be a part of ‘the answer’ for so many people who need compassion, concern and kindness.”

ECS Frame Expert – Meet Monica

Justin Hoatson
by Justin Hoatson

MonicawebMonica has been a Frame Expert at EyeCare Specialties for 2 years. She is a proud grandma of a very talented grandson. Monica is an avid supporter of the National Kidney Foundation and is an organ donor.

“My favorite brands are Gucci and Dior. The materials hold their memory so adjustments are rarely needed. I have many pairs of eyewear, but my favorite would be my Shamir Office lens. They work wonderfully for me when using the computer and reading documents at the same time. I have issues with headaches, so adding transitions has given me more comfort and less eyestrain. For me, seeing the smiles of joy and tears of happiness on my patients’ faces when their vision is perfect is so rewarding. Eyecare Specialties keeps all of their Frame Experts up-to-date with ongoing education in product knowledge to share with our clients.”

Blue Light Both Beneficial and Harmful

Justin Hoatson
by Justin Hoatson

Blue Light is the shortest wavelength of visible light, and it can be both beneficial and harmful to the human body. It is helpful in many physiological responses: it constricts the pupils, syncs our circadian rhythms, helps in the production of melatonin, improves cognitive performance, as well as helping to regulate mood and body temperature. However, there is a damaging side to blue light, as this higher energy wavelength of light contributes to degenerative diseases of the eye such as age-related macular degenerative, a slow process which damages the eye over time. We receive this exposure to blue light not only through sunlight but also through computer screens, tablets, smartphones, and light sources such as LED’s and compact fluorescent lamps.

The problem is how to block the damaging spectrum of blue light, while allowing the beneficial wavelengths to come through the lens. The answer is photo filtration found in our exclusive Hoya Recharge lenses. These lenses reduce the level of exposure to the harmful spectrum of blue light while permitting the rest of the visible spectrum to enter the eye at normal levels.

In addition to filtering out some of the higher energy blue light which can be damaging to the eye, Hoya Recharge lenses also reduce glare while driving at night. Plus they have the highest scratch resistance available on the market. Clearer, more durable lenses, combined with photo filtration, means clearer vision for you. Stop by to learn more about the Hoya Recharge lenses and how they can begin to improve and protect your vision today!

ECS Frame Expert – Meet Justine

Justin Hoatson
by Justin Hoatson

JustineWEBJustine has been a Frame Expert at EyeCare Specialties for over 3 years and is an ABO Certified Optician.

“It’s hard for me to pick a favorite brand – each one has something that I love. I wear many different brands of frames; my criteria are comfort and style. For my lenses I wear the digital progressives for the ease and comfort they give my eyes. Trivex is my lens material of choice. The clarity is fantastic and I know my eyes are always protected with their impact resistance. I love helping people find the perfect pair of eyeglasses. Glasses are a medical device, but it’s wonderful to find a pair for someone that are stylish and comfortable. If you have to wear them all the time, you should look good with them! As Opticians it is our responsibility to insure that our patients get the best possible vision from their eyeglasses so they can clearly see the world around them.”

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