EyeCare Specialities offers care so personal you’d never know we are the largest independent optometry practice in Nebraska.
EyeCare Specialties was founded by optometrists Jim Devine, Brian Hinkley, and James Kirchner to serve southeast Nebraska with state-of-the-art Optometric care. For over 20 years, our commitment to our patients has remained the same — to inspire better, healthier communities with the highest level of care.
"EyeCare Specialties cares about your vision. Our team is focused on bringing you the best products, newest technology, and a level of care that is second to none."
As leading eye care experts, we care for each other and our patients in a way that enhances their quality of life.
At EyeCare Specialties, we care for our patients like family.
At EyeCare Specialties, our teams are dedicated to the highest level of care and we work together to offer you the most current technology, services, and products available.
We are committed to your satisfaction and offer the latest in frame styles, lenses, and contact lens technology. Our professionally trained and nationally-certified opticians have the specialized skills to address your needs with expert fitting and dispensing for even the most complex fits.
Our Communications Team is your first contact with EyeCare Specialties. We take great pride in our ability to ensure a pleasant experience each time you call one of our clinics. We are committed to assisting you over the phone.
Our Patient Services Department assists you with all the financial aspects of your visit. We provide assistance and can answer your questions concerning your optometric insurance benefits. With you in mind, our experienced team guarantees a simplified process.
Our Vision Therapy Team has successfully helped more than 600 children and adults overcome vision disorders. Dr. Betka and our highly trained vision therapists specialize in the diagnosis, treatment, and therapy of vision disorders and visual processing obstacles.
EyeCare Specialties is led by the LEAD team, Ron Flohr, Justin Hoatson, Marsha Gerlach, and Brian Brightman, OD. The team models and promotes leadership and excellence. They provide oversight and development to departments and are committed to promoting the mission and values of EyeCare Specialties.
EyeCare Specialties' Human Resources (HR) is led by Marsha Gerlach. HR works diligently to hire the right fit for our culture, empowers our employees to be their best, and manages EyeCare Specialties’ most valuable resources – our employees.
We are honest, sincere, and ethical.
We are respectful and genuinely care for others.
We pursue excellence and are dedicated to the highest level of care.
