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Welcome

EyeCare Specialities offers care so personal you’d never know we are the largest independent optometry practice in Nebraska.

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Our History

EyeCare Specialties was founded by optometrists Jim Devine, Brian Hinkley, and James Kirchner to serve southeast Nebraska with state-of-the-art Optometric care. For over 20 years, our commitment to our patients has remained the same — to inspire better, healthier communities with the highest level of care.

"EyeCare Specialties cares about your vision. Our team is focused on bringing you the best products, newest technology, and a level of care that is second to none."

– Dr. Brian Brightman

Our Mission

As leading eye care experts, we care for each other and our patients in a way that enhances their quality of life.

At EyeCare Specialties, we care for our patients like family.

Meet Our Teams

At EyeCare Specialties, our teams are dedicated to the highest level of care and we work together to offer you the most current technology, services, and products available.

Retail Department

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Justin Hoatson
VP of Retail

We are committed to your satisfaction and offer the latest in frame styles, lenses, and contact lens technology. Our professionally trained and nationally-certified opticians have the specialized skills to address your needs with expert fitting and dispensing for even the most complex fits.

Communications Team

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Nancy Meyerle
Coordinator

Our Communications Team is your first contact with EyeCare Specialties. We take great pride in our ability to ensure a pleasant experience each time you call one of our clinics. We are committed to assisting you over the phone.

Patient Services Team

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Andrea Tunink
Coordinator

Our Patient Services Department assists you with all the financial aspects of your visit. We provide assistance and can answer your questions concerning your optometric insurance benefits. With you in mind, our experienced team guarantees a simplified process.

Vision Therapy Team

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Mikaela Betka, OD
Developmental Optometrist

Our Vision Therapy Team has successfully helped more than 600 children and adults overcome vision disorders. Dr. Betka and our highly trained vision therapists specialize in the diagnosis, treatment, and therapy of vision disorders and visual processing obstacles.

LEAD Team

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Ron Flohr
VP of Operations

EyeCare Specialties is led by the LEAD team, Ron Flohr, Justin Hoatson, Marsha Gerlach, and Brian Brightman, OD. The team models and promotes leadership and excellence. They provide oversight and development to departments and are committed to promoting the mission and values of EyeCare Specialties.

Human Resources

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Marsha Gerlach
VP of Human Resources

EyeCare Specialties' Human Resources (HR) is led by Marsha Gerlach. HR works diligently to hire the right fit for our culture, empowers our employees to be their best, and manages EyeCare Specialties’ most valuable resources – our employees.

Values

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Integrity

We are honest, sincere, and ethical.

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Compassion

We are respectful and genuinely care for others.

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Commitment

We pursue excellence and are dedicated to the highest level of care.

Get the inside scoop on new frames, events, and more!

Appointments

Learn More

Lincoln

402-420-2020

Beatrice

402-223-4098

Fremont

402-727-9220